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Now is the time for Apple to re-think its retail priorities

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Federico Viticci said it best on the Connected podcast last week: The departure of Angela Ahrendts as Apple’s retail chief is a Rorschach test. One’s reaction to the news will reveal a lot about one’s feelings about the current state of Apple’s retail stores.I’ve seen a lot of criticism of Ahrendts featuring aspects of the Apple Store experience … [Read more...]

How will Apple redesign the iPad home screen?

Buried at the end of Mark Gurman’s high-profile Bloomberg report about future Apple product announcements is a tidbit that’s of enormous interest to anyone who loves using their iPad. Apple’s next operating system update, iOS 13, will include… iPad-specific upgrades like a new home screen, the ability to tab through multiple versions of a single … [Read more...]

Apple’s 4K TV deals show how the company’s business strategy is evolving

Apple doesn’t officially participate in the annual Consumer Electronics Show in Las Vegas, but this year it’s all over the show. That’s because Apple has been cutting deals with major TV manufacturers to embed support for AirPlay 2 (and in at least one case, the iTunes movie and TV stores) in their 4K HDR televisions, and CES is when TV … [Read more...]

What came true and what didn’t for Apple in 2018

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Here we are, another 525,600 minutes gone by, and it’s time for an annual look into the crystal ball to try and catch a glimpse of the things I’d like to see from Apple in 2018. But before we unpack a nice, fresh crystal ball, it’s time to take this grimy old crystal ball and smash it into a million pieces.Or to put it another way, this is my … [Read more...]

Is Apple’s TV service bound for the Apple TV’s competition?

Just how big is Amazon’s announcement last week that Apple Music is coming to Echo devices? It all depends on if you see it as something larger about how Apple is prioritizing its subscription services compared to its traditional focus on making money by selling hardware.The cold war between Amazon and Apple seems to be thawing at last. Amazon’s … [Read more...]

Top 10 iPad features we’d like to see in iOS 13

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Reviewers can’t agree if the iPad Pro can be used for “real work” or not, but there’s one thing they all seem to agree on: the new iPad Pro hardware is great and Apple needs to invest in upgrades for iOS to take advantage of it.But what form should those upgrades should take? Leave it to reader Mike R from Twitter to boil this down to the right … [Read more...]

Why Photoshop on iOS is a huge win for the iPad Pro

So it’s official. Photoshop—real Photoshop—is coming to the iPad next year. If you’re someone who uses Photoshop, uses the iPad to get work done, or both, this is big news. It’s a huge shot in the arm for the iPad Pro and another sign of where Apple’s platforms are going in the future. In 2019, iOS apps aren’t just coming to the Mac—one of the … [Read more...]

Details to watch for at next week’s iPhone event

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We’re a week away from Apple’s next big event. While Macworld’s own Jason Cross did an excellent job of detailing what we expect to see, here are a bunch of smaller details I’ll be watching for carefully from my seat in the Steve Jobs Theater.What’s the Apple Watch focus? The unveiling of the Apple Watch four years ago this month painted the … [Read more...]

4 top takeaways from Apple’s boringly brilliant record results

It’s gotten to the point where even some of my colleagues who write about Apple are bored by the company’s quarterly results. Granted, this is the good kind of boring—the best third-quarter results ever, led by overall revenue of $53.3 billion, a 17 percent growth rate. But it does seem like Apple does the same thing almost every quarter: growth, … [Read more...]

What’s left for the Mac in 2018?

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This month Apple demonstrated that it doesn’t need a major media event to launch new Mac hardware, as it rolled out new MacBook Pro models with an invitation-only press briefing in New York City. Sure, there could be new Macs announced at Apple’s annual iPhone launch event in September, or even a follow-on event in October... but they could also … [Read more...]

How today’s Apple has thrown out its old rulebook

When Steve Jobs came back to Apple in 1997, he didn’t like what he saw, so he set about changing the corporate culture. A decade later, one proof of his success was the fact that the company seemed to follow a rulebook, largely behaving with a consistency that allowed those of us who covered the company to react to wild rumors with phrases like … [Read more...]

Imaging how Apple will roll out its new TV service

It’s been almost exactly a year since Apple hired two executives from Sony Pictures Television to lay the groundwork for a new, premium Apple video service. In the intervening 12 months, Jamie Erlicht and Zack Van Amburg have staffed up their operation with heavy hitters from the television programming and development world, and Apple has since … [Read more...]

Would Apple ever make a convertible MacBook?

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We’ve heard it straight from Apple: macOS and iOS aren’t merging together. Instead, Apple is going to bring the iOS app platform to the Mac in 2019. The result will likely be a macOS platform that’s still the Mac, but with a much heavier influence from iOS.Last week I suggested that this makes me question the long-term viability of the Mac, but … [Read more...]

iOS 12: Geeky features iOS needs

If June is for Apple’s annual Worldwide Developer Conference (WWDC), then May is for stories speculating about what will be announced at WWDC. My favorite genre of these stories is the iOS feature wish list, which Macworld has been publishing since... well, since before it was even called iOS.Yes, this is going to be one of those stories, but with … [Read more...]

iMac at 20: The reaction after the 1998 iMac introduction

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I was working at home when I got the message: The entire Macworld editorial staff needed to gather in a conference room in a couple of hours. Apple had announced something huge and we needed to react immediately.Stop the presses! It was May 1998 and I was working as a features editor at Macworld magazine—and in those days, magazines were … [Read more...]

iOS apps that need to be on the Mac

Bloomberg’s Mark Gurman, who has a great track record of reporting Apple scoops, wrote a few months ago that Apple was working on a new approach to app development that would let developers “design a single application that works with a touchscreen or mouse and trackpad depending on whether it’s running on the iPhone and iPad operating system or on … [Read more...]

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